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CRM and website for real estate agencies: what to look for

A checklist for a real estate CRM and multilingual property website that keeps portfolio, clients and listings in one place.

In many real estate offices the portfolio lives in one place, client notes in another and listings in a third. That mess loses sales.

What a real estate CRM needs

  • Portfolio records: location, price, photos, owner
  • Client matching that surfaces properties fitting their criteria
  • Conversation history and follow-up reminders
  • One list for enquiries from Instagram, WhatsApp and forms
  • Exporting property data and preparing it for listing portals

The property website

In Antalya, where many buyers are foreign, the site should be in Turkish, English and Russian. Maps, filters, detailed listing pages and quick contact buttons lift conversion.

Owning your data

To avoid depending on listing portals, keep portfolio data in your own system so that your website and CRM draw on the same data.

For a CRM and website that fit your agency, get in touch.